What you might not know is that the brand you choose is one of the most important factors in determining a fair HVAC installation cost. So, before delving in-depth, let’s take a quick look at the average prices of a new air conditioner and matching coil by brand…keep in mind, these are the average prices (by brand) that contractors pay for your AC equipment, and it is meant to give you a rough guideline until you are closer to buying:

The AC contactor (relay) and start/run capacitor(s) (see illustration below) fail most often and are inexpensive. So it's a safe bet to buy and install those parts right away, especially if your air conditioning service unit is older than five years. The condenser fan motor can also fail, but it runs about $150 — hold off buying that unless you're sure that's the culprit.
In addition to the information below, see these two articles for the general care and maintenance of your air conditioner: Preparing Your Air Conditioner for Summer and How to Replace Furnace & AC Filters. Most noteworthy, you should replace the filters at least twice a year, before the heating and cooling seasons. For information on furnace problems, please see Furnace Not Working.