In variable climates, the system may include a reversing valve that switches from heating in winter to cooling in summer. By reversing the flow of refrigerant, the heat pump refrigeration cycle is changed from cooling to heating or vice versa. This allows a facility to be heated and cooled by a single piece of equipment by the same means, and with the same hardware.

Tip – Be careful with change-outs. Ductwork deteriorates and sometimes has to be replaced.  It is only if the ductwork is in fantastic condition that you should get a change-out without ductwork (Remember – the ductwork has already been there for 15-20 years, and now it will be there another 15-20…it has to be in good shape). However, many HVAC installation companies like to push change-outs because the ductwork is the most time consuming part of the job, and a change-out is quick, easy money. Realize that it’s only about 15-20% of the jobs that qualify for a change-out, so be careful.
Free cooling systems can have very high efficiencies, and are sometimes combined with seasonal thermal energy storage so that the cold of winter can be used for summer air conditioning. Common storage mediums are deep aquifers or a natural underground rock mass accessed via a cluster of small-diameter, heat-exchanger-equipped boreholes. Some systems with small storages are hybrids, using free cooling early in the cooling season, and later employing a heat pump to chill the circulation coming from the storage. The heat pump is added-in because the storage acts as a heat sink when the system is in cooling (as opposed to charging) mode, causing the temperature to gradually increase during the cooling season.
As for the price I think my review was fair in stating what value we got for what I deemed to be a slightly higher price than others might charge.  I did not take any stars off for the price, and still am not, but I am taking another star off because of Alberto's comments, which are deceptive and not the same thing he told me in person.  Alberto, I suggest you stick with the high road in the future.
The heat pump gained popularity in the 1950s in Japan and the United States.[13] Heat pumps can extract heat from various sources, such as environmental air, exhaust air from a building, or from the ground. Heat pumps transfer heat from outside the structure into the air inside. Initially, heat pump HVAC systems were only used in moderate climates, but with improvements in low temperature operation and reduced loads due to more efficient homes, they are increasing in popularity in cooler climates.
Bigger is not necessarily better when it comes to HVAC systems, and smaller isn't always more efficient. If you have too small of a system, your system will be running constantly as it tries to keep up with the temperature. If you have too large of a system, it won't run long enough to keep up with the humidity. In order to handle both temperature and humidity efficiently, an HVAC system should run for around 30 minutes at a time. If your system is staying on too long or shutting off after only around 10 minutes, you are not getting efficient performance.
Do you live in a historic home and want to tie your new system in to work with existing features? The price will go up to do the job right. All of these things add up to slow down the HVAC company, which takes more time, which costs more money for labor and parts. This is especially true if they are a legitimate company which is licensed, bonded and insured. Simply put, this is the “X-Factor” in your HVAC installation cost. Again, you could get people to do it for cheaper…but you won’t be happy with the results, I promise.

DIY: We don’t recommend a DIY approach. Depending on the system, working with gas, electricity and refrigerant create dangers. Beyond that, it is essential that split system components be selected for compatibility. DIY installation of an HVAC system will void the warranty of most brands. The manufacturers won’t stand behind the warranty when anyone other than a certified installer does the work. This is true since improper installation is the main cause of poor system performance and mechanical breakdowns.
CIBSE publishes several guides to HVAC design relevant to the UK market, and also the Republic of Ireland, Australia, New Zealand and Hong Kong. These guides include various recommended design criteria and standards, some of which are cited within the UK building regulations, and therefore form a legislative requirement for major building services works. The main guides are:

I'm very glad that I found another guy to come replace the circuit board and put it away from the water, fix the water leak, and also find and fix another impending failure.  All of that was for much less than HVAC Service wanted to charge for repair or replacement. The other guy did a great repair, so I'm confident it will not break down again, but if it does, I will not call HVAC Service. Don't get suckered by their Yelp Deal.
My mom just received service from this company. She paid $609 to have her frion replaced. After two uses the AC stops working. A young rep comes out to the house again and notifies her that her entire AC unit and furnace need to be replace for just shy of ten grand, though when her frion was refilled she was told that her system should last another five years. When they came back to tell her how her entire system needed to be replaced, they were generous enough to offer her a $300 credit on the nearly $10,000 estimate of replacing the entire system that was working fine until they touched it. My best assumption would be that there is a mishap with the system is due to their negligence. Id suggest using another company other than these scam artists.
Two weeks go by and no phone call from HVAC Service regarding install date, or any update at all.  I call them to check in to see if they have put me on the schedule and when I can expect to have the AC installed.    You can tell by the discussion I had with the lady on the phone that they completely forgot about me and have not scheduled anything.  She says she needs to get in contact with the owner because she has no idea on the availability of the crane.  I was told that she would call me back by the end of the day with an update.  Surprise, surprise, no phone call.  
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So, the total price to a contractor for this project is $7,195.77 (Carrier is expensive), which we’ll use to calculate a fair HVAC installation cost. As I said, we typically use 40% in the industry to cover our own personal profit, as well as our insurance and other expenses. Let’s take a look at page three of a Final Report from our own online HVAC calculator, the HVAC Design & Consultation Program.

Energy efficiency can be improved even more in central heating systems by introducing zoned heating. This allows a more granular application of heat, similar to non-central heating systems. Zones are controlled by multiple thermostats. In water heating systems the thermostats control zone valves, and in forced air systems they control zone dampers inside the vents which selectively block the flow of air. In this case, the control system is very critical to maintaining a proper temperature.

AC air handler buzzing sounds. Do you hear a buzzing sound when you turn on the thermostat? The only thing that comes on in the house when you turn on the thermostat is the fan relay and fan in the air handler or furnace. Try switching the thermostat HEAT/COOL switch to OFF. Then switch the fan switch from AUTO to ON. The fan (only) should come on. If the air handler makes a buzzing sound, it probably has a bad fan relay or, more likely, blower fan.