Brands like American Standard, Trane and Lennox cost the most. Goodman is the cheapest. The rest populate the middle of the spectrum. Here’s something to know: The quality among brands isn’t as great as price differences. The difference in prices reflect that some customers want “bargain” equipment to save cost and others want “premium” equipment they believe will run longer with less trouble. Therefore, each manufacturer has priced to meet consumer perception.
Consider what kind of heating and cooling system you want installed for the square footage of your home. Do you want a full system with a thermostat or a specific machine for the summer like a swamp cooler? Do you need a new furnace just for the winter? For any of these projects, the cost will vary depending on the quality, style and machine size you choose. If you have a tight budget, think of going smaller and upgrading over time. For example, if you can't afford to convert your entire home to solar power, you may want to consider only utilizing it to heat your water. Some other types of heating systems are:

With the split system, the evaporator coil is connected to a remote condenser unit using refrigerant piping between an indoor and outdoor unit instead of ducting air directly from the outdoor unit. Indoor units with directional vents mount onto walls, suspended from ceilings, or fit into the ceiling. Other indoor units mount inside the ceiling cavity, so that short lengths of duct handle air from the indoor unit to vents or diffusers around the rooms.

The AC contactor (relay) and start/run capacitor(s) (see illustration below) fail most often and are inexpensive. So it's a safe bet to buy and install those parts right away, especially if your air conditioning service unit is older than five years. The condenser fan motor can also fail, but it runs about $150 — hold off buying that unless you're sure that's the culprit.
My mom just received service from this company. She paid $609 to have her frion replaced. After two uses the AC stops working. A young rep comes out to the house again and notifies her that her entire AC unit and furnace need to be replace for just shy of ten grand, though when her frion was refilled she was told that her system should last another five years. When they came back to tell her how her entire system needed to be replaced, they were generous enough to offer her a $300 credit on the nearly $10,000 estimate of replacing the entire system that was working fine until they touched it. My best assumption would be that there is a mishap with the system is due to their negligence. Id suggest using another company other than these scam artists.
Do you live in a historic home and want to tie your new system in to work with existing features? The price will go up to do the job right. All of these things add up to slow down the HVAC company, which takes more time, which costs more money for labor and parts. This is especially true if they are a legitimate company which is licensed, bonded and insured. Simply put, this is the “X-Factor” in your HVAC installation cost. Again, you could get people to do it for cheaper…but you won’t be happy with the results, I promise.

An AC contactor is a $25 mechanical relay that uses low-voltage power from the thermostat to switch 220-volt high-amperage current to the compressor and condenser fan. AC contactors can wear out and are at the top of the list of common air conditioning service failures. Even if your AC contactor is working, it pays to replace it every five years or so. Unscrew the old AC contactor before removing the wires. Then move the wires to the new unit (Photo 6).
An air conditioning system, or a standalone air conditioner, provides cooling and humidity control for all or part of a building. Air conditioned buildings often have sealed windows, because open windows would work against the system intended to maintain constant indoor air conditions. Outside, fresh air is generally drawn into the system by a vent into the indoor heat exchanger section, creating positive air pressure. The percentage of return air made up of fresh air can usually be manipulated by adjusting the opening of this vent. Typical fresh air intake is about 10%.

Typically speaking, the lower SEER, more basic models are also more reliable.  Reliability is big with us, so we steer clear of features with reliability issues, and it’s as simple as that. When you factor in the price of repairs and the extra expense of the 21-SEER, you may actually lose money! 16 SEER is the sweet-spot, and it is key to reducing your HVAC installation cost.
If your compressor doesn’t have an overload button and you hear it humming or buzzing, poke a screwdriver or stick down through the top grille and try to spin the fan blades clockwise. If doing this gives the fan enough of a boost to get it going, the unit has a faulty capacitor that must be replaced. See How to Test and Replace an AC Run Capacitor, above.