As for the price I think my review was fair in stating what value we got for what I deemed to be a slightly higher price than others might charge.  I did not take any stars off for the price, and still am not, but I am taking another star off because of Alberto's comments, which are deceptive and not the same thing he told me in person.  Alberto, I suggest you stick with the high road in the future.

In the middle of summer—even more so in North America—AC repairs are undoubtedly the last thing you want to have to think about. But that won’t keep them from taking place. Fortunately, Service Experts Heating & Air Conditioning is dedicated to completing expert quality AC repair, maintenance and installation throughout the North America area. We certainly don’t want you to be stuck in an uncomfortable home during the hottest days of summer.
We have provided Arkansas families and businesses with quality HVAC products and services for 42 years. Offering reasonable rates and personalized service, we are a dedicated team of experts equipped to handle any service requirement. Your source for modern heating, cooling, and ventilation equipment and servicing, Wilson's Heating & Air Conditioning is the HVAC specialist in Van Buren.
Some of these components can be repaired or replaced by the homeowner, such as filters, fuses, and clogged up drain lines. Coils, compressors and the other components are best left to a professional. In some cases, you may have a system that is so old that parts are no longer available or else they aren't up to code. In this case you will have to consider replacing the entire system.
Energy efficiency can be improved even more in central heating systems by introducing zoned heating. This allows a more granular application of heat, similar to non-central heating systems. Zones are controlled by multiple thermostats. In water heating systems the thermostats control zone valves, and in forced air systems they control zone dampers inside the vents which selectively block the flow of air. In this case, the control system is very critical to maintaining a proper temperature.
It's always changing: Some newer thermostats take advantage of wireless technology. You can adjust your thermostat remotely so that if you leave and forget to adjust it, or if you are going to be home later than you thought, you can adjust it via your smartphone. Some can even give you reports on how efficient your system is performing based on usage. These are very efficient models, but they are also very expensive with some costing over $250.00.
Important Tip: Don’t just pay attention to the high-end of the price range! – which is what I know you are all looking at, but also look at the low range. If a contractor is cheaper than this, ask “why?” Usually it is because they don’t have liability insurance, workman’s compensation insurance, are unlicensed, all of the above, or worst yet, they don’t use HVAC technicians. You are spending a lot of money.  Make sure that they are licensed (In California, check here at CSLB License Checker) and insured.
Ductwork pinging or popping. If you hear a pinging or popping sound coming from metal ductwork, this may be caused by thermal expansion or by air blowing past a loose flap of metal. Track along the duct runs, listening for the sound. If you find it, make a small dent in the sheet metal to provide a more rigid surface that’s less likely to move as it heats and cools.

PickHVAC Tips: First, see the PickHVAC tip above about sizing a central air conditioner. It applies to heat pumps just as much. Secondly, Even if the line set for the new heat pump is the correct size, we recommend replacing the set or at least the fittings. Old lines and fittings are a major source of leaks. When refrigerant leaks out, the heat pump efficiency suffers. Eventually, the unit stops providing heating and air conditioning, and it might break down.
In addition to the information below, see these two articles for the general care and maintenance of your air conditioner: Preparing Your Air Conditioner for Summer and How to Replace Furnace & AC Filters. Most noteworthy, you should replace the filters at least twice a year, before the heating and cooling seasons. For information on furnace problems, please see Furnace Not Working.
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